More from the traffic and trust you already have
Growth optimisation means finding where good prospects drop out, fixing one thing at a time and checking that the fix helped.
What I work on
Conversion analysis
key pages, forms, mobile journeys and trust signals.
Measurement foundations
events, consent, CRM outcomes and reporting definitions that match up.
Search and ad efficiency
gaps between what people searched for, what the landing page says and which enquiries arrive.
Experiments
comparing realistic alternatives, watching sample size and not calling a winner too early.
Iteration
ranking changes by expected impact, effort, risk and how sure we are.
Reporting you can decide with
I prefer numbers that mean something to the business: leads that fit, sales conversations, pipeline, cost per good lead and where results come from, as far as the data allows. We write down what we know and what we don't.
Ways to work together
A focused conversion audit, a defined improvement project or ongoing monthly support. A retainer makes sense once there is a concrete list of work and enough data to learn from.